Less is More

When the navigation is clumsy and the architecture non-intuitive, there’s a problem. Keep the structure simple, with moderate visual clues and easily recognizable menus or links to guide the users quickly and efficiently to get them to their targeted data. This is where the “less is more” approach becomes quite clear.

Although the design itself is simple and intuitive, to understand what the page is about the user needs to search for the answer. This is what an unnecessary question mark is. It’s designer’s task to make sure that the number of question marks is close to 0. The visual explanation is placed on the right hand side. Just exchanging both blocks would increase usability.

Here’s a prime example at https://www.clinicalkey.com/

Can you quickly and easily discover; “What is this site about? Does it display any associated comments or statements of their intent? Is there a main menu? Are the social  links and important contact information clear and easy to find? and “Is the site usable and useful?”

Since users tend to explore web-sites in an  ‘F pattern,’ the first element read would be “DRIVE THE WORLD’S FIRST CLINICAL INSIGHT ENGINE.” Followed by the second and third elements, “For Institutions” and “For Individuals;” then the fourth element containing a ‘list’ from which to choose a category for the ‘data desired,’ and the fifth element containing important ‘contact links,’ closing with the sixth and the final element of ‘who owns the site and legal information.’

This is what LESS is MORE is all about and a prime example of what a designer should follow!

Comments are closed.