Conceptual Web Design

LESS is MORE equals simplicity in design, but often elusive and complex for the web designer that hasn’t a clue. To design a website that sets user-friendly tones, presents all information clearly and concisely, eliminates the possibility of, and removes any unnecessary ambiguity while still providing enough detail, is not easy! In fact, many web designers often don’t manage to find the right combination mix to their presentation that usually results in as information overkill, decreased usability, and lost its potential usefulness. Yet there are those designers who do manage to hit upon the right balance, are creative, have a very usable interface, and present a clean yet elegant websites by using simple layouts.

According to the book “Don’t Make Me Think” by Steve Krug, a well-known ‘information architect’ and ‘user experience professional,’ he states as the ‘first law of usability,‘ that the landing web-page should be obvious and self-explanatory as to its intent. When a web designer can create a ‘home page’ that does not leave their visitor asking any discerning questions such as, “What is this?” or “Where is that?” and “How can I find?” they have done their job well.

Rule One — Eliminate User Guessing

When the navigation is clumsy and the architecture is non-intuitive, there’s a problem. Keep the structure simple, with moderate visual clues and easily recognizable menus or links to guide the users quickly and efficiently to get them to their targeted data. This is where the “less is more” approach becomes quite clear.

Although the design itself is simple and intuitive, to understand what the page is about the user needs to search for the answer. This is what an unnecessary question mark is. It’s designer’s task to make sure that the number of question marks is close to 0. The visual explanation is placed on the right hand side. Just exchanging both blocks would increase usability.

Can you quickly and easily discover; “What is this site about? Does it display any associated comments or statements of their intent? Is there a main menu? Are the social  links and important contact information clear and easy to find? and “Is the site usable and useful?”

Since users tend to explore web-sites in an  ‘F pattern,’ the first element read would be “DRIVE THE WORLD’S FIRST CLINICAL INSIGHT ENGINE.” Followed by the second and third elements, “For Institutions” and “For Individuals;” then the fourth element containing a ‘list’ from which to choose a category for the ‘data desired,’ and the fifth element containing important ‘contact links,’ closing with the sixth and the final element of ‘who owns the site and legal information.’

This is what LESS is MORE is all about and a prime example of what a designer should follow!